Job Post
We are looking for an experienced freelance marketing copywriter to work with our Brand Marketing teams to create engaging and effective digital and CRM communications. Our copywriter must be able to distill complex briefs and translate them into easily digestible, customer-friendly material while comfortably managing deadlines. S/he must be organized, self-motivating, and of course, a joy to work with.
Duties:
Write copy for promotional newsletters
Write copy for CRM campaigns such as but not limited to
- Customer onboarding
- Customer retention
- Customer reactivation
Compose messages for SMS / chat blasts / push notifications
Website Copy
Responsibilities include:
• Delivering effective, compelling customer communications across multiple platforms such as website copy, email campaigns, push notifications, and SMS.
• Applying email marketing best practices, including how to write subject lines, pre-header texts, call-to-actions, and read-worthy engaging digital copy for editorial newsletters and transactional emails.
• Understanding the target audience’s behaviors and motivations to increase relevance and effectiveness of ideas and communications
• Adapting/Customizing writing styles for different audiences, while ensuring a consistent, seamless tone of voice per brand.
• Diplomatically defending your work and area of expertise while also being able to manage feedback and accept creative mandates when given.
• Monitoring competitor activity and sharing your findings and insights with the team.
• Paying close attention to detail – correctness and comprehensiveness of information sent out to our audiences is the bare minimum.
• Being able to follow directions while also having the initiative to offer something extra or different when the situation requires it.
Requirements:
• Excellent communication skills and written English
• Stellar writing, editing, and proof-reading skills
• Expert in clear, concise, imaginative copywriting
• Proactive approach, positive outlook
• Comfortable working in a fast-paced environment where change is a constant
• Interest in data and using it to test, learn, refine and improve
• Basic photo editing skills (photoshop, illustrator) are a big plus
Interested applicants may fill in the application form here.