Job Description
At GreenCari we are looking for a talented individual to join our digital marketing team. The Customer Retention Marketing Analyst will define, deliver, and continually evolve the way we retain customers for our clients across all our brands, channels and categories. A deep understanding of user journeys, segmentation and personas is critical to success in this role. Previous experience launching and optimizing loyalty programs and deploying innovative CRM technologies.
Responsibilities:
- Define, deploy, and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company.
- Responsible for designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.
- Use social media tools to leverage new trends
- Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment.
- Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team.
- Foster an innovative and progressive culture as an influential digital leader and advocate.
Requirements:
- Minimum of 5 years of marketing experience and retention campaign execution in the areas of email marketing, CRM, loyalty, segmentation and/or personalization.
- Fluent in the language, technologies, use and integration of CRM, digital marketing and analytics tools and applications.
- Confidence with numbers, data analysis, testing methodologies and planning.
- An eye for “good” digital experiences and journeys.
- Have a growth mindset and be a customer advocate.
- Appropriate degree, education and training preferred.